GUACIFY PIZZA
WHOLLY GUACAMOLE
STUDENT/ACTIVATION
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Young Ones Bronze
✏️ Young Ones Bronze
Set against the backdrop of the controversial withdrawal of American troops from Afghanistan, we turned COD WarZone’s 20M gamers into a force for good.
Case Study
The loading screen briefed gamers on a new mission: A scavenger hunt to help real refugees.
Inside the Refugee Supply Box was a detailed contract: trade used electronics at GameStop for exclusive skins and COD points.
In-game maps gave the coordinates to the nearest GameStop, based on IP address.
Real life Refugee Supply Boxes served as donation points inside local GameStops.
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With Ashlee Eakin
AWARDS AND HONORS
Bronze Pencil, One Club Young Ones, Brief
Bronze, Summit Creative Awards, Student Campaign
Winner, The Webby Awards, Student Advertising, Media & PR
Gold, Graphis New Talent Awards, Advertising Commercial Film/Video
Nominee, The Webby Awards, Student Advertising, Media & PR
Bronze ADDY, American Advertising Federation OC, Student Consumer Campaign
Bronze ADDY, American Advertising Federation OC, Student Digital Creative Technology
Bronze, One Club San Diego Awards, Student Marketing
KEEP IT GOING
