ACTIVATION/SOCIAL

GUACIFY PIZZA

WHOLLY Guacamole may be a fan favorite at every Super Bowl watch party, but the most popular game day snack is actually delivery pizza. So, rather than fight our biggest competitor, we decided to join them.

+1B IMPRESSIONS

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$8.5M IN AD VALUE

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3X CPG BENCHMARK

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+12 PT BRAND AWARENESS

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+1B IMPRESSIONS 🥑 $8.5M IN AD VALUE 🥑 3X CPG BENCHMARK 🥑 +12 PT BRAND AWARENESS 🥑

Here’s the play by play:

First, we tapped creators known for unexpected food pairings.

We gamified it on Snapchat with two instructional lenses. One taught users how to dip, the other taught users to spread.

Then, we got national attention by bringing it on the Drew show.

For two weeks leading up to the Super Bowl, we made sure anyone who ordered delivery pizza couldn’t miss us.

And on the day of the Big Game, the biggest winners were the ones who brought home the ultimate trophy: delivery pizza with Wholly Guacamole.

With Clara Soderberg

WHOLLY GUACAMOLE